We have all heard about the 80/20 rule, right? This statistic seems to show up in all aspects of life, including our customer base. It has been shown that successful businesses typically see 80 percent of their business come from 20 percent of their customers. But, for some reason, too many businesses neglect this loyal customer base.
Why? Maybe it is to pursue new clients. Maybe businesses take their client base for granted. At Relevate, we believe that in many cases, businesses want to cater to their customers and clients, but they get so busy with the daily grind of running a business, this important step gets pushed off to “when we have time.”
If this is the case for your business, Relevate is ready to help you begin to connect with your past and current clientele, as well as help you begin connecting with potential future clients. Building customer loyalty definitely helps your bottom line. Where do you get most of your referrals? We would venture to say it’s from past or current clientele, so what are you doing to keep your business top-of-mind?
